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Netflix announced during its Upfronts presentation on Wednesday that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast.  The announcement signifies a significant shake-up in the streaming giant’s advertising approach.
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As anticipated, numerous AI-related announcements were made at this year’s Google I/O 2024 conference, including the unveiling of a new feature for Google TV.  Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows. When a description is missing on
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Google’s upgrading its image generation tech to keep apace with rivals.  At the company’s I/O developer conference in Mountain View on Tuesday, Google announced Imagen 3, the latest in the tech giant’s Imagen generative AI model family. Demis Hassabis, head of DeepMind, Google’s AI research division, said that Imagen 3 more accurately understands the text
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In the third episode of “Creative Dialogues,” an interview series produced by the filmmaking division of generative AI startup Runway, multimedia artist Claire Hentschker expresses a fear that AI will commoditize the artistic process to the point where art homogenizes, regressing to a sort of derivative sameness. “Are you getting this increasingly narrower average of
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Whether you love or hate celebrity culture, the Met Gala is an event. Those less jaded among us get to see all of the biggest stars take their boldest fashion risks of the year; unlike an award show, it’s an event that encourages avant-garde extravagance. And if you find the whole thing vapid, then you
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Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Many, including myself, had a negative and visceral reaction to this, and we should talk about why. It’s not
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Tubi, the ad-supported streaming service owned by Fox, launched a new beta program on Tuesday called “Stubios,” inviting aspiring filmmakers to submit their original content. Notably, applicants will receive feedback directly from fans as well as one-on-one guidance from actress Issa Rae, the creator of “Insecure.” The streamer has previously bet on upcoming filmmakers, accepting
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